Every year, it seems like the sales get bigger as different stores compete for customers’ dollars. In an classic, corporate American tale, the box stores are able to put on bigger displays and “slash prices” more than small, local retailers. I admit it: the soft hum of flourescent lights and aisles full of “something I must need” sometimes lull me into buying their crappy wares, but more and more and I am working to choose quality over quantity or convenience.
Portland Buy Local and other similar movements have done a great job publicizing the importance of shopping in local, independently owned stores. When I was doing my graduate work, I stumbled on a very powerful study done on Buying Local in Midcoast Maine. This study found that more than 50% of the dollars spent at local, independent retailers returned to the local community and the state of Maine through wages, charitable donations, and purchase of other local goods and services. The same study found that big box retailers such as Walmart returned an average of less than 15% (mostly payroll) to their host communities, while the major profits are siphoned out of state and overseas.You can check out the full study and Portland Buy Local’s summary here: http://www.portlandbuylocal.org/studies-and-research/the-economic-impact-of-locally-owned-businesses-vs-chains-a-case-study-in-midcoast-maine./
While it may be nice to hope the government will right this clear break in the system, recent performances from Congress suggest that this might not be the best place to invest our confidence. The 99% Occupying cities nationwide are highlighting the increasing gap in wealth caused by corporate profit structures, and they are doing a great job motivating discussion and raising awareness. However, if we really wish to see change and true economic vitality in our communities, it is up to us! We have to start considering hidden costs and making buying decisions solely on the lowest price.
This Christmas, my goal is to spend 80% of my gift dollars on local products and businesses. I think this is probably a lot higher than I achieve in my regular shopping needs, but since gifts aren’t “needs”– like food or heating, for instance– I am committed to making my $$ count even more. Will you be buying local this season? Does anyone else want to set a goal for their shopping habits?? Remember- every little bit counts!!!
greenvibrations 